Middle Lane - Change or Continuous Improvement
Either expense or revenue (cost/benefits)

A middle lane has matured beyond the invention associated with innovation and has a known change associated with the offer.

If suppliers are involved you are associated with an expense which is a deducation from the income statement.
If customers are involved you are an increase to the income statement as a revenue.
Immediately related elementsHow this works
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An Offer applied using the 5 capability model  »An Offer applied using the 5 capability model
Transaction Capabilities (2)  »Transaction Capabilities (2)
Risk Model »Risk Model
Middle Lane - Change or Continuous Improvement
Change may have an external stakeholder impact »Change may have an external stakeholder impact
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