Core Offers - Fast Lane
Typically supported by channels or distribution when Enterprise Size company

Typically purchased by small and medium businesses or consumer through retail
Immediately related elementsHow this works
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Reference Architecture »Reference Architecture
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Outside In (real world) »Outside In (real world)
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Business Management Systems »Business Management Systems
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Operational Architecture  »Operational Architecture
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Offer Management Capabilities »Offer Management Capabilities
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Core Offers - Fast Lane
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