When I speak about Context Accumulation, Data Finds Data and Relevance Finds You, and Sensemaking I am describing various aspects of G2.

In simple terms G2 software is designed to integrate diverse observations (data) as it arrives, in real-time.  G2 does this incrementally, piece by piece,much in the same way you would put a puzzle together at home.  And just like at home, the more puzzle pieces integrated into the puzzle, the more complete the picture.  The more complete the picture, the better the ability to make sense of what has happened in the past, what is happening now, and what may come next.  Users of G2 technology will be more efficient, deliver high quality outcomes, and ultimately will be more competitive.

Early adopters seem to be especially interested in one specific use case: Using G2 to help organizations better direct the attention of its finite workforce.  With the workforce now focusing on the most important things first, G2 is then used to improve the quality of analysis while at the same time reducing the amount of time such analysis takes.  The bigger the organization, the bigger the observation space, the more essential sensemaking is.