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Hollowed out journalism's brand by making newspapers feel disposable
ArgumentSoutien
1
#21308
Gradually hollowed out journalism’s brand by making the newspaper feel disposable.
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The Future of Newspapers »
The Future of Newspapers
The Future of Newspapers☜The global financial crisis has brought the newspaper industrys structural problems to the fore as it responds to the changing competitive environment in the digital era. What does the future hold for newspapers and for the journalism they enable and support?☜F1CEB7
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What strategies are open to newspapers? »
What strategies are open to newspapers?
What strategies are open to newspapers? ☜What strategies are open to newspapers?☜FFB597
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Seek to capture premium available for high quality »
Seek to capture premium available for high quality
Seek to capture premium available for high quality☜Some newspapers may be able to generate sufficent revenue to cover their costs by producing a higher quality product sold at a higher price—offering more in-depth and more analytical coverage, to complement the immediacy of your free Web site.☜59C6EF
▲
Premium for quality highbrow newspapers still viable »
Premium for quality highbrow newspapers still viable
Premium for quality highbrow newspapers still viable☜There may still be space in the market for highbrow and popularlist papers—with papers situated between the two poles being the most vulnerable to failure. Highbrow papers should be able to raise their prices to cover their costs so long as they offer a premium product that justifies the price.☜9FDEF6
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Newspapers undermined own brands with move to entertainment fluff »
Newspapers undermined own brands with move to entertainment fluff
Newspapers undermined own brands with move to entertainment fluff☜The business strategy of toward temporarily profitable lifestyle fluff. Escapes! Styles! T magazine(s)! has undermined the perceived value of the premium newspaper brands and of serious newspaper journalism as well.☜EF597B
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Hollowed out journalism's brand by making newspapers feel disposable
Hollowed out journalism's brand by making newspapers feel disposable☜Gradually hollowed out journalism’s brand by making the newspaper feel disposable.☜98CE71
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Fluff is diverting but you wouldn't miss it when it's gone »
Fluff is diverting but you wouldn't miss it when it's gone
Fluff is diverting but you wouldn't miss it when it's gone☜The fluff is more fun to read than the loss-leading reports about starvation in Sudan, but it isn’t the sort of thing you miss when it’s gone. Not many people would get misty-eyed over the closure of, say, “Thursday Styles,” fascinating as its weekly shopping deconstructions often are.☜98CE71
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Entrée par:
David Price
NodeID:
#21308
Node type:
SupportiveArgument
Date d'entrée (GMT):
6/27/2009 2:47:00 PM
Date de la dernière modification (Heure GMT):
6/27/2009 2:47:00 PM
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