Premium for quality highbrow newspapers still viable
There may still be space in the market for highbrow and popularlist papers—with papers situated between the two poles being the most vulnerable to failure. Highbrow papers should be able to raise their prices to cover their costs so long as they offer a premium product that justifies the price.
Immediately related elementsHow this works
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The Future of Newspapers »The Future of Newspapers
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What strategies are open to newspapers?  »What strategies are open to newspapers?
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Seek to capture premium available for high quality »Seek to capture premium available for high quality
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Premium for quality highbrow newspapers still viable
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Internet is eroding meaningful distinctions between newspaper brands »Internet is eroding meaningful distinctions between newspaper brands
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New York Times running on fumes »New York Times running on fumes
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Newspapers undermined own brands with move to entertainment fluff »Newspapers undermined own brands with move to entertainment fluff
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