Internet is a more attractive medium for advertisers
Internet is better at matching buyers and sellers directly—with clearer indication that return on advertising investment. Ads are worth more if they’re more targeted, more personal, more precise.
Immediately related elementsHow this works
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The Future of Newspapers »The Future of Newspapers
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(2) How are the industry economics changing? »(2) How are the industry economics changing?
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Web gives advertisers new and better sales channels »Web gives advertisers new and better sales channels
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Internet is a more attractive medium for advertisers
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