Slow Lane Travelers will be NEW offers or Competitive Advantage types
Industry Analyst determine the offer maturity
Innovation models-R&D investments
Acquisition Offers - Combines current and acquired items in an offer
New Business Models

Each of these types are defined in the annual strategy process.
Immediately related elementsHow this works
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Highway Analogy (an Outside In) business and enterprise view »Highway Analogy (an Outside In) business and enterprise view
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Transactional Capability »Transactional Capability
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Entry onto a highway  »Entry onto a highway
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Slow Lane Travelers will be NEW offers or Competitive Advantage types
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