The Beatle haircut, also known as the mop-top (or moptop) —because of its resemblance to a mop—or Arthur amongst fans, is a mid-length hairstyle named after and popularised by the Beatles. It is a straight cut - collar-length at the back and over the ears at the sides, with a straight fringe (bangs).

Because of the immense popularity of the Beatles, the haircut was widely imitated worldwide between 1964 and 1966. Their hair-style led toy manufacturers to begin producing real-hair and plastic "Beatle Wigs".[9] Lowell Toy Manufacturing Corp. of New York was licensed to make "the only AUTHENTIC Beatle Wig". There have been many attempts at counterfeiting, but in its original packaging this wig has become highly collectible. At a press conference at the Plaza Hotel in New York, shortly after the Beatles' arrival in the United States, Harrison was asked by a reporter, "What do you call your hairstyle?" He replied "Arthur". The scene was recreated in the movie A Hard Day's Night with the reporter asking George Harrison, "What would you call that, uh, hairstyle you're wearing?

Music videos

Richard Lester received a formal letter from MTV declaring him the father of the modern pop video, for the work he did directing both of the early Beatles films, A Hard Day's Night (1964) and Help! (1965). His revolutionary camera techniques together with short lines of dialogue and rapid editing cuts to the beat were all seen as the precursor to the modern rock video.

In the mid-1960s, The Beatles began filming promotional music videos for their songs, which they sent to television networks in lieu of appearing in person. Starting with the promotional clip for "Rain" in 1966, these films began using many techniques previously only seen in experimental film, such as intensive use of slow-motion, and reversed film. This approach was further taken to new heights with the groundbreaking promo clip for "Strawberry Fields Forever", directed by Swedish television director Peter Goldman in January 1967, which beside the techniques already seen in "Rain" also used intricate jump-cuts that rapidly alternated between night and day, switching colour temperature filters, during the song's outro extensive post-production colour filtering, and other avant-garde devices. These techniques were later copied and the use of such film and videos started the now common practice of releasing a video clip to accompany singles.

Beatlesque  is a term used to describe rock and pop bands and musicians who were influenced by The Beatles and make music that is very similar. New bands are promoted as being "The next Beatles" or "The new Fab Four", and members of the media refer to musical acts as being "Beatlesque". This practice has itself been parodied; for example, the band Type O Negative often refer to themselves as "The Drab Four".