Peer influence
Peer influence is an effective strategy for encouraging people to adopt different behavioural patterns to improve individual and public health.
CONTEXT(Help)
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Controlling Infectious Diseases »Controlling Infectious Diseases
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Public health policy »Public health policy
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How to change individual behaviour? »How to change individual behaviour?
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Peer influence
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More likely to change behaviour if the message comes from a peer »More likely to change behaviour if the message comes from a peer
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More likely to change behaviour the more message is heard »More likely to change behaviour the more message is heard
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