The derogatory epithet used for these activities is ‘slacktivism’, which refers to political activities that have no impact on real–life political outcomes, but only serve to increase the feel–good factor of the participants (Morozov, 2009). Worries have been expressed that these activities are pointless in that they are unable to achieve political goals and can derail political participants away from the more effective forms of participation in the activist repertoire that have traditionally been used (Putnam, 2000). |