During this Coronavirus crisis, TOP Kenya co-founder James Otieno explains in this video what a prosumer is , taking the example of what his mother was doing in the early 80s, when he was bringing her a box full of food and commodities.
In the dispensation of the “New Normal” which is just a head of us here, the survivors must prepare for a new way of business. A business that takes care of the welfare of the environment, the customer and the producer (eg Farmer). All are to benefit from every transaction leading to Sustainability. Sharing what we have, selling and consuming our products ensures that at every opportunity we take every care to ensure quality of products, the persons and the soil or generally the environment. This ensures safety for mother nature and her inhabitants.