Make it clear that others are already doing the right thing
Make it clear to people that others - their friends and neighbours - are already doing the right thing.
CONTEXT(Help)
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The Post-Bureaucratic Age »The Post-Bureaucratic Age
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PBAge.org Conference Participants »PBAge.org Conference Participants
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David Cameron's PBAge.org Speech »David Cameron's PBAge.org Speech
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(3) Social Dimension »(3) Social Dimension
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Influence people to change by going with the grain of human nature »Influence people to change by going with the grain of human nature
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Behavioural economics »Behavioural economics
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Make it clear that others are already doing the right thing
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Social pressure »Social pressure
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Energy bills show how much energy your neighbours are using »Energy bills show how much energy your neighbours are using
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