"We argue that by distilling an imaginary demanding consumer from various sources, the firm justifies and drives rapid de-stabilization in product qualities and specifications. "
Source: Spinney, J., K. Burningham, G. Cooper, N. Green, and D. Uzzell. 2012. ‘What I’ve Found Is That Your Related Experiences Tend to Make You Dissatisfied: Psychological Obsolescence, Consumer Demand and the Dynamics and Environmental Implications of de-Stabilization in the Laptop Sector’. Journal of Consumer Culture 12 (3): 347–70. doi:10.1177/1469540512456928.