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HISTORY Story1 #371899

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SONY »SONYSONY☜Sony Corporatio, commonly referred to as Sony, is a Japanese multinational conglomerate corporation headquartered in Kōnan Minato, Tokyo, Japan. Its diversified business is primarily focused on the electronics (TV, gaming consoles, refrigerators), game, entertainment and financial services sectors. The company is one of the leading manufacturers of electronic products for the consumer and professional markets.☜F1CEB7

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HISTORYHISTORY☜☜00CFE4

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BORN »BORNBORN☜Sony began in the wake of World War II. In 1946, Masaru Ibuka started an electronics shop in a department store building in Tokyo. The company had $530 in capital and a total of eight employees. In the following year he was joined by his colleague,Akio Morita, and they founded a company called Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Corporation). The company built Japans first tape recorder, called the Type-G.[10] In 1958 the company changed its name to Sony.☜CAA6C0

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GLOBALIZATION »GLOBALIZATIONGLOBALIZATION☜According to Schiffer, Sonys TR-63 radio cracked open the U.S. market and launched the new industry of consumer microelectronics. By the mid-1950s, American teens had begun buying portable transistor radios in huge numbers, helping to propel the fledgling industry from an estimated 100,000 units in 1955 to 5 million units by the end of 1968.☜CAA6C0

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NAME CHANGE »NAME CHANGENAME CHANGE☜The name Sony was chosen for the brand as a mix of two words. One was the Latin word Sonus, which is the root of sonic and sound, and the other was Sonny, a familiar term used in 1950s America to call a boy.[4] The first Sony-branded product, the TR-55 transistor radio, appeared in 1955 but the company name did not change to Sony until January 1958. ☜CAA6C0

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March 2025
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Entered by:- Fatih-Naim-Araz Knowledge management
NodeID: #371899
Node type: Story
Entry date (GMT): 1/9/2015 2:37:00 AM
Last edit date (GMT): 1/9/2015 5:22:00 PM
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