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Promote healthier social role models How1 #352837

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Tackling obesity in the UK »Tackling obesity in the UKTackling obesity in the UK☜With concern growing that the Foresight analysis—that 50% of the UK population could be obese by 2050, at an annual cost to the nation of around £50 billion per year [2]—substantially underestimates the scale of the unfolding obesity crisis, the College of Contemporary Health is working with the wider policy community to develop a whole systems map of the obesity crisis and the potential responses.☜F1CEB7

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Tackling obesity »Tackling obesityTackling obesity☜Many policy interventions have been suggested to address the obesity crisis across multiple studies—and indeed many such measures have been implemented, and are being implemented, now. Theres recognition too that these interventions need to be part of a coherent and comprehensive whole systems strategy [4]; with some grounds for optimism that such an approach has the potential to accomplish a significant reduction in the prevalence of obesity in the UK across the next decade. [2]☜5CA4D9

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Develop a coherent fiscal, regulatory and governance framework »Develop a coherent fiscal, regulatory and governance frameworkDevelop a coherent fiscal, regulatory and governance framework☜Take every opportunity, iteratively over time, to bring the public fiscal, regulatory and governance framework into alignment with public health goals on obesity. Use taxes, subsidies, targets and pricing signals to incentivise change in behaviour, supply and consumption by aligning measures with the health properties of food and drink and behaviour—and seek, wherever practical, to amplify positive patterns that are aligned with the policy goals and damp those that pull against.☜5CA4D9

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Public-health campaigns on obesity »Public-health campaigns on obesityPublic-health campaigns on obesity☜Government launches comprehensive public-health campaigns promoting healthy habits across various media (e.g., TV, radio, out-of-home advertising). More impactful communication of the evidence base on obesity.☜5CA4D9

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Spread social norms that support people to be health-desirable weight »Spread social norms that support people to be health-desirable weightSpread social norms that support people to be health-desirable weight☜☜9FDEF6

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Promote healthier social role models Promote healthier social role models ☜☜5CA4D9

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Entered by:- David Price
NodeID: #352837
Node type: How
Entry date (GMT): 9/9/2014 10:53:00 PM
Last edit date (GMT): 9/9/2014 10:53:00 PM
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