A person can have two opposing persona's for example an accountant in the persons professional life may be a member of a motorcycle club in their private life.  

In our public or private life, an individual should not be subject to judgement by an algorithm or be used to limit the opportunity to earn a decent wage.  We might learn allot from the way the advertising industry mis-targets people with irrelevant ads.  Rarely do the advertisements cause a response to buy something. 

• Does the advertisement itself include people who look like me?
• Does the advertisement make sense for a person living from paycheck to paycheck?  
• Does a person who recently ended a relationship, really need to be reminded with advertisements from dating websites or services?  
• Does an overweight person need to be reminded constantly with advertisements about weight loss programs? 

If the answer is no to the first question, you lost my interest, immediately.  If you can answer yes to the first question, do I really want to use the extra money on some random offer?  Probably not.  I am sure my few dollars can be spent on my grandkids.  If you believe the answer is yes, to the last two examples.  You have probably not experienced either situation in your own life.  The answer from me, NO, in each of the last two questions.  

If a person who no longer has the opportunity to earn a decent wage does it make sense to spend any advertising dollars on trying to sell something to me?  How about you restore my ability to work?  Take some of the marked boxes away forcing me to have a low social score.  

Allow me to overcome the adversity I have faced my entire life, but managed to start from the bottom and work my way up doing amazing things.