AH likes to think about audience when writing a paper.
Who, specifically, will we approach for funding with this paper?
    - VA
     - (indirectly) RWJF
     - SBIR (small-business innovative research) opportunities
     - ???
 
Each audience has different priorities.
We may want to combine contributions from several.
Need to think about strategy around that.
Write white paper from that.
 
JP: create omnibus white paper that says everything.
Then, draw specific white papers from that.
 
AH: part of this white paper process: create linear, easily understood description of SolrSherlock.
 
From the semiotic dictionary, Semiotics and Language: An Analytical Dictionary, seek to understand all the many ways in which meaning is symbolized; SolrSherlock should know those. Organizational principals, and common patterns of symbolization. SolrSherlock being sent out into the world of symbolizations, under which there is organization and structure: symbols not created in random manner.
 
Plugin components: one for picking up structures, one for canonical schemas, narrative schema, etc., will provide SolrSherlock means to tap into symbolized meaning structures.
 
Note: Sowa talks about this, but relies purely on Peirce triadics. 
AH: Greimas predates Peirce, has fallen into relative obscurity.
 
 
AH: things to think about:
    - Omnibus core material
     - Shaping that towards different audiences
     - Might want to approach several funding audiences in some kind of combination    
        - SBIR and VA at the same time        
            - Not sure whether there is cooperation opportunities
         
             
         - Other parties to include as authors    
        - Funding agency specific issues related to who to include
     
         - Brainstorming what the content of omnibus aspect of paper should include        
     - Look outside    
        - who did successful white papers?
         - what did they do?
         - Think about Jacquiline Wallace from the TQ tribe
     
         
 Uses of this paper:
    - General articles
     - Reports
     - Conference papers
     - Platform design
     - Training, lectures
     - A Book