Media doesn't want deeper engagement
"In truth the deeper engagement we were seeking is not what the modern media really wants."
Claim made by Alastair Campbell:

"The PM went through some of the many changes that we put in place when I was at Number 10 to try to improve things. Like he said, they didn’t really change things because in truth the deeper engagement we were seeking is not what the modern media really wants."

In his speech the Prime Minister noted:

"So I introduced: first, lobby briefings on the record; then published the minutes; then gave monthly press conferences; then Freedom of Information; then became the first Prime Minister to go to the Select Committee’s Chairman’s session; and so on. None of it to any avail, not because these things aren’t right, but because they don’t deal with the central issue: how politics is reported."
CONTEXT(Help)
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Public Life and the Media »Public Life and the Media
What is the state of the relationship? »What is the state of the relationship?
The relationship is in need of repair »The relationship is in need of repair
The damage matters »The damage matters
Hinders our ability to take right decisions »Hinders our ability to take right decisions
Failure to confront incompatible demands »Failure to confront incompatible demands
Media agenda demands simple answers »Media agenda demands simple answers
Media doesn't want deeper engagement
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