Conventional stages of meaning-making

The Achiever focuses on delivery of results, goals, effectiveness, and success within the system
Approx. time horizon: 1-5 years
Approx. space frame: Worldcentric (all humans)

30 percent of US adults

Meets strategic goals. Effectively achieves goals through teams; juggles managerial duties and market demands. Integration of sustainability issues into organizational objectives and procedures; development of sustainability committees integrating different services; response to market concerns with respect to ecological issues; concern for improving performance Source of power: Coordinating (coordinating the sources of power of previous three action logics) How influences others: Provides logical argument, data, experience; makes task/goal-oriented contractual agreements.

Strengths: Well suited to managerial roles; action and goal oriented. Efficient implementation of ISO 14001 type management systems; follow-up of sustainability performance; more widespread employee involvement; pragmatism Limitations: Difficult questioning management systems in place; conventional sustainability goals and measurements; lack of critical detachment with respect to conventions.