| Orange - Eco-Strategist - Rational Ethos Issue1 #251741 Manage, use, and exploit Nature for profit and play |
  What’s Important
Progress, prosperity; independence; financial success and the ”good life”; science, technology, universal rights, invisible economic hand; improve life through competition
Aspects May Be Found In...
Emerging middle classes; colonialism; political gamesmanship; sales and marketing; fashion industry; Chambers of Commerce; materialism; utilitarian perspectives.
Eco-Self: Natural Capitalism; conservationism; the science of ecology; urban planning; utilitarian perspectives; environmental psychology; industrial agriculture
Best Sources ofCommunication
One’s own right-thinking mind; successful mentors and models; credible professionals; sources which are advantageous to the self-image, which result from one’s own observations, or are based upon experience
Best-Fit Approach (Hot Buttons)
Appeal to competitive advantage and leverage; draw upon success, progress, and status motivations; inspire to face the challenge; call for bigger, better, newer, faster, more popular; cite experts; use scientific data, calculated risks, proven experience; show increased profit, productivity, quality, results; demonstrate as the best option, a better strategy; show as way to preempt government intervention in markets
Demotivators (Cold Buttons)
Put down profit or entrepreneurism; talk about collectivization; challenge compulsive drives; deny rewards for good performance; force sameness; trap with rules and procedures; seem inflexible or ordinary; treat as one of the herd
Image
Sustainability images that are used to motivate people who hold this worldview fall into two broad categories: Challenge/ Strategy and Nature+Technology. This image, from the book Winning the Oil Endgame, shows black “oil” pieces against white “sustainability” pieces. The World Business Council for Sustainable Development uses similar challenge/strategy imagery in its publications: pictures of hurdles, a tightrope, a Rubik’s cube, and a maze—all representing the challenge of sustainability. Also common are images that blend technology and Nature, suggesting that our technology is key to achieving progress in sustainable development. Eco-Strategist imagery in general tends to communicate a “human control” dynamic. The assumption is that we have control over nature; this is a common theme in the rise of modernism worldwide.
See more images here
Reference: Barret Brown |