Newspapers' online pricing power around 5% of print power
Newspapers only have around 5% of the pricing power online that they had when there was only a finite amount of space in for printing ads. With the result that the industry that was worth about $60bn offline is worth around $3bn online.
CONTEXT(Help)
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The Future of Newspapers »The Future of Newspapers
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Do newspapers have a future in the digital age? »Do newspapers have a future in the digital age?
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Core business model is collapsing irrevesibly »Core business model is collapsing irrevesibly
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Old economics don't work in the digital era »Old economics don't work in the digital era
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(2) How are the industry economics changing? »(2) How are the industry economics changing?
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Advertising rates per reader significantly lower online »Advertising rates per reader significantly lower online
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No scarcity of advertising space online »No scarcity of advertising space online
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Newspapers' online pricing power around 5% of print power
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