Newspapers' online pricing power around 5% of print power
Newspapers only have around 5% of the pricing power online that they had when there was only a finite amount of space in for printing ads. With the result that the industry that was worth about $60bn offline is worth around $3bn online.
CONTEXT(Help)
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The Future of Newspapers »The Future of Newspapers
Do newspapers have a future in the digital age? »Do newspapers have a future in the digital age?
Core business model is collapsing irrevesibly »Core business model is collapsing irrevesibly
Old economics don't work in the digital era »Old economics don't work in the digital era
(2) How are the industry economics changing? »(2) How are the industry economics changing?
Advertising rates per reader significantly lower online »Advertising rates per reader significantly lower online
No scarcity of advertising space online »No scarcity of advertising space online
Newspapers' online pricing power around 5% of print power
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