No scarcity of advertising space online
Newspapers were able to achieve high prices for print advertising partly because the space available to run the ads was limited and the demand exceeded the supply. There is no scarcity of advertising space online.
CONTEXT(Help)
-
The Future of Newspapers »The Future of Newspapers
▲
Do newspapers have a future in the digital age? »Do newspapers have a future in the digital age?
▲
Core business model is collapsing irrevesibly »Core business model is collapsing irrevesibly
▲
Old economics don't work in the digital era »Old economics don't work in the digital era
▲
(2) How are the industry economics changing? »(2) How are the industry economics changing?
▲
Advertising rates per reader significantly lower online »Advertising rates per reader significantly lower online
■
No scarcity of advertising space online
●
Newspapers' online pricing power around 5% of print power »Newspapers' online pricing power around 5% of print power
+Comments (0)
+Citations (1)
+About