Patriotism plays a big role in deciding what car to buy.
"But patriotism runs deeper than that, particularly for those car shoppers whose love of country plays a big in which vehicle they decide to purchase."
Sub-claim sets up what "that" means for the clause "but patriotism runs deeper than that"

"Independence Day is upon us, and Americans will be celebrating their love of country with family and friends, picnics and cookouts and grand fireworks displays."
CONTEXT(Help)
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Composing Arguments Illustrations »Composing Arguments Illustrations
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Fundamentals of Arguments »Fundamentals of Arguments
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Exercises »Exercises
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Buy cars made by american workers or from an american company? »Buy cars made by american workers or from an american company?
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Patriotism plays a big role in deciding what car to buy.
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(Buying cars made by American workers is patriotic.) »(Buying cars made by American workers is patriotic.)
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Americans say it is important to buy cars made by American workers. »Americans say it is important to buy cars made by American workers.
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