Dicourage other parties from infringing copyright
For example suing Google successfully for $1 billion would discourage other parties from infringing the newsaper's copyright.
CONTEXT(Help)
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The Future of Newspapers »The Future of Newspapers
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What strategies are open to newspapers?  »What strategies are open to newspapers?
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Enforce copyright and charge for copyrighted material online »Enforce copyright and charge for copyrighted material online
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Sue big infringers of copyright »Sue big infringers of copyright
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Dicourage other parties from infringing copyright
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We need stronger laws and greater penalties. »We need stronger laws and greater penalties.
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