Readership for premium product attractive to advertisers
The readership for a premium product of this kind is significantly more attractive to advertisers, who will therefore be prepared to pay higher rates to reach the readership. 
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The Future of Newspapers »The Future of Newspapers
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What strategies are open to newspapers?  »What strategies are open to newspapers?
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Seek to capture premium available for high quality »Seek to capture premium available for high quality
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Readership for premium product attractive to advertisers
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