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Section based packages Position1 #21390 Perhaps make the printed product a tailored mix of sections that appeal to different readers: For $2, you get to pick, say, four sections out of six.

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The Future of Newspapers »The Future of NewspapersThe Future of Newspapers☜The global financial crisis has brought the newspaper industrys structural problems to the fore as it responds to the changing competitive environment in the digital era. What does the future hold for newspapers and for the journalism they enable and support?☜F1CEB7

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What strategies are open to newspapers? »What strategies are open to newspapers? What strategies are open to newspapers? ☜What strategies are open to newspapers?☜FFB597

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Enforce copyright and charge for copyrighted material online »Enforce copyright and charge for copyrighted material onlineEnforce copyright and charge for copyrighted material online☜Newspapers should enforce their copyrights and charge online visitors for (at least some of their) copyrighted content.☜59C6EF

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Potential methods of charging for copyrighted material? »Potential methods of charging for copyrighted material?Potential methods of charging for copyrighted material?☜☜FFB597

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Section based packagesSection based packages☜Perhaps make the printed product a tailored mix of sections that appeal to different readers: For $2, you get to pick, say, four sections out of six.☜59C6EF

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Author: Joel Kramer
Cited by: David Price 8:29 PM 28 June 2009 GMT
Citerank: (2) 21393Online ad model weak for general interest newspapersThe online advertising model is particularly weak for general interest newspapers. For most advertisers, newspaper sites can’t be as effective as ads placed on search engines or on specifically targeted sites; you can never beat that and it’s foolish to try.109FDEF6, 21398Shift ot culture of participationCeate a “culture of participation”—a paper should be perceived as “ours” (the public) not “theirs” (the owners).959C6EF
URL:

http://roomfordebate.blogs.nytimes.com/2009/02/10/battle-plans-for-newspapers/

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Entered by:- David Price
NodeID: #21390
Node type: Position
Entry date (GMT): 6/28/2009 8:28:00 PM
Last edit date (GMT): 7/2/2009 8:18:00 PM
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