Classified advertising works better online
Classifed ads, which were the cash cow for many newspapers, have moved online to sites to which the form is better suited (e.g. Craigslist).
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The Future of Newspapers »The Future of Newspapers
Do newspapers have a future in the digital age? »Do newspapers have a future in the digital age?
Core business model is collapsing irrevesibly »Core business model is collapsing irrevesibly
Old economics don't work in the digital era »Old economics don't work in the digital era
(2) How are the industry economics changing? »(2) How are the industry economics changing?
Classified advertising works better online
Advertisers not publishers do the labour of typing and categorizing »Advertisers not publishers do the labour of typing and categorizing
Easy to search classified ads online »Easy to search classified ads online
Lost half classifed advertising to the internet »Lost half classifed advertising to the internet
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