Newspapers undermined own brands with move to entertainment fluff
The business strategy of toward temporarily profitable lifestyle fluff. Escapes! Styles! T magazine(s)!  has undermined the perceived value of the "premium" newspaper brands and of serious newspaper journalism as well.
CONTEXT(Help)
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The Future of Newspapers »The Future of Newspapers
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What strategies are open to newspapers?  »What strategies are open to newspapers?
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Seek to capture premium available for high quality »Seek to capture premium available for high quality
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Premium for quality highbrow newspapers still viable »Premium for quality highbrow newspapers still viable
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Newspapers undermined own brands with move to entertainment fluff
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Hollowed out journalism's brand by making newspapers feel disposable »Hollowed out journalism's brand by making newspapers feel disposable
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Helped to subsidize serious journalism »Helped to subsidize serious journalism
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Adopt more commercially oriented editorial »Adopt more commercially oriented editorial
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