| Global print audience continues to grow SupportiveArgument1 #21193 The global audience for printed newspapers continues to grow. |
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Author: Gavin O'Reilly
Cited by: David Price 8:41 AM 26 June 2009 GMT
Citerank: (11) 21192Global newspaper circulation grew 1.3% in 2008Global newspaper circulation increased +1.3 percent in 2008, to almost 540 million daily sales (and global circulation is up 1.62 percent if free dailies are included).1198CE71, 211951.9 billion people read a paid daily newspaper every day1.9 billion people read a paid daily newspaper every day.1198CE71, 21196Newspapers reach 41 percent more adults than the webNewspapers reach 41 percent more adults than the world wide web.1198CE71, 21198Industry has huge global and national reachThe newspaper industry continues to enjoy huge global and national reach.1198CE71, 21199Global economic crisis distorts the analysisThe current global financial crisis has jeopardised the futures of various high profile newspaper groups that opted to finance growth via leveraged debt; however, this is true of many industries, and shouldnt' be interpreted as a sign that the underlying business model for newspapers is broken.13EF597B, 21200Global audience for print up 8.8 percent over last 5 yearsThe global audience for print up has risen by 8.8 percent over the last 5 years (13 percent if free dailies are included).1198CE71, 21206Print media still took 37 percent of world advertising revenuesThough declining, print media still took 37 percent of world advertising revenues.1198CE71, 21207Reach still high declining marketsIn many mature markets where circulation is declining, newspaper reach remains very high.1198CE71, 2121135 percent spend more time overall with newspaper content35 percent of online newspaper readers say they spend more time overall with newspaper content.1198CE71, 2121281 percent of online readers read printed newspaper in same week81 percent of online newspaper readers say they’ve read a printed newspaper in the same week.1198CE71, 21213Print vs online isn't an either/or choiceReaders are capable of consuming a multitude of online and offline media, and it is simplistic to present the future of newspapers as an either/or choice between print and online.109FDEF6 URL: |