3.4.6 Track customer management measures (10153)
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Current Industry Business Process Framework as proposed by APQC »Current Industry Business Process Framework as proposed by APQC
Business Management System - Operational Process »Business Management System - Operational Process
3. Market and Sell products and services »3. Market and Sell products and services
3.4 Develop and manage marketing plans (10104) »3.4 Develop and manage marketing plans (10104)
3.4.6 Track customer management measures (10153)
3.4.6.1 Determine customer loyalty/lifetime value (10173) »3.4.6.1 Determine customer loyalty/lifetime value (10173)
3.4.6.2 Analyze customer revenue trend (10174) »3.4.6.2 Analyze customer revenue trend (10174)
3.4.6.3 Analyze customer attrition and retention rates (10175) »3.4.6.3 Analyze customer attrition and retention rates (10175)
3.4.6.4 Analyze customer metrics (10176) »3.4.6.4 Analyze customer metrics (10176)
3.4.6.5 Revise customer strategies plans based on metrics (10177) »3.4.6.5 Revise customer strategies plans based on metrics (10177)
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