3.4.6 Track customer management measures (10153)
CONTEXT(Help)
-
Current Industry Business Process Framework as proposed by APQC »Current Industry Business Process Framework as proposed by APQC
▲
Business Management System - Operational Process »Business Management System - Operational Process
▲
3. Market and Sell products and services »3. Market and Sell products and services
▲
3.4 Develop and manage marketing plans (10104) »3.4 Develop and manage marketing plans (10104)
■
3.4.6 Track customer management measures (10153)
●
3.4.6.1 Determine customer loyalty/lifetime value (10173) »3.4.6.1 Determine customer loyalty/lifetime value (10173)
●
3.4.6.2 Analyze customer revenue trend (10174) »3.4.6.2 Analyze customer revenue trend (10174)
●
3.4.6.3 Analyze customer attrition and retention rates (10175) »3.4.6.3 Analyze customer attrition and retention rates (10175)
●
3.4.6.4 Analyze customer metrics (10176) »3.4.6.4 Analyze customer metrics (10176)
●
3.4.6.5 Revise customer strategies plans based on metrics (10177) »3.4.6.5 Revise customer strategies plans based on metrics (10177)
+Comments (0)
+Citations (0)
+About