3.2.1 Define offering and customer value proposition (11168)
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Current Industry Business Process Framework as proposed by APQC »Current Industry Business Process Framework as proposed by APQC
Business Management System - Operational Process »Business Management System - Operational Process
3. Market and Sell products and services »3. Market and Sell products and services
3.2 Develop marketing strategy (10102) »3.2 Develop marketing strategy (10102)
3.2.1 Define offering and customer value proposition (11168)
3.2.1.1 Define offering and positioning (11169) »3.2.1.1 Define offering and positioning (11169)
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