3.1.1 Perform customer and market intelligence analysis (10106)
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Current Industry Business Process Framework as proposed by APQC »Current Industry Business Process Framework as proposed by APQC
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Business Management System - Operational Process »Business Management System - Operational Process
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3. Market and Sell products and services »3. Market and Sell products and services
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3.1 Understand markets, customers, and capabilities (10101) »3.1 Understand markets, customers, and capabilities (10101)
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3.1.1 Perform customer and market intelligence analysis (10106)
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3.1.1.1 Conduct customer and market research (10108) »3.1.1.1 Conduct customer and market research (10108)
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3.1.1.2 Identify market segments (10109) »3.1.1.2 Identify market segments (10109)
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3.1.1.3 Analyze market and industry trends (10110) »3.1.1.3 Analyze market and industry trends (10110)
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3.1.1.4 Analyze competing organizations (10111) »3.1.1.4 Analyze competing organizations (10111)
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3.1.1.5 Evaluate existing products/brands (10112) »3.1.1.5 Evaluate existing products/brands (10112)
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3.1.1.6 Assess internal and external business environment (10113) »3.1.1.6 Assess internal and external business environment (10113)
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