3.1.1 Perform customer and market intelligence analysis (10106)
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Current Industry Business Process Framework as proposed by APQC »Current Industry Business Process Framework as proposed by APQC
Business Management System - Operational Process »Business Management System - Operational Process
3. Market and Sell products and services »3. Market and Sell products and services
3.1 Understand markets, customers, and capabilities (10101) »3.1 Understand markets, customers, and capabilities (10101)
3.1.1 Perform customer and market intelligence analysis (10106)
3.1.1.1 Conduct customer and market research (10108) »3.1.1.1 Conduct customer and market research (10108)
3.1.1.2 Identify market segments (10109) »3.1.1.2 Identify market segments (10109)
3.1.1.3 Analyze market and industry trends (10110) »3.1.1.3 Analyze market and industry trends (10110)
3.1.1.4 Analyze competing organizations (10111) »3.1.1.4 Analyze competing organizations (10111)
3.1.1.5 Evaluate existing products/brands (10112) »3.1.1.5 Evaluate existing products/brands (10112)
3.1.1.6 Assess internal and external business environment (10113) »3.1.1.6 Assess internal and external business environment (10113)
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