3.2 Develop marketing strategy (10102)
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Current Industry Business Process Framework as proposed by APQC »Current Industry Business Process Framework as proposed by APQC
Business Management System - Operational Process »Business Management System - Operational Process
3. Market and Sell products and services »3. Market and Sell products and services
3.2 Develop marketing strategy (10102)
3.2.1 Define offering and customer value proposition (11168) »3.2.1 Define offering and customer value proposition (11168)
3.2.2 Define pricing strategy to align to value proposition (10123) »3.2.2 Define pricing strategy to align to value proposition (10123)
3.2.3 Define and manage channel strategy (10122) »3.2.3 Define and manage channel strategy (10122)
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