3.2 Develop marketing strategy (10102)
CONTEXT(Help)
-
Current Industry Business Process Framework as proposed by APQC »Current Industry Business Process Framework as proposed by APQC
▲
Business Management System - Operational Process »Business Management System - Operational Process
▲
3. Market and Sell products and services »3. Market and Sell products and services
■
3.2 Develop marketing strategy (10102)
●
3.2.1 Define offering and customer value proposition (11168) »3.2.1 Define offering and customer value proposition (11168)
●
3.2.2 Define pricing strategy to align to value proposition (10123) »3.2.2 Define pricing strategy to align to value proposition (10123)
●
3.2.3 Define and manage channel strategy (10122) »3.2.3 Define and manage channel strategy (10122)
+Comments (0)
+Citations (0)
+About