Note on methodology: The McKinsey Global Institute created an index to reflect Internet maturity of a country. Referred to as the e3 index, it measures e-ngagement, e-nvironment, and e-xpenditure, which are themselves largely based on numbers provided by the World Economic Forum and OECD. Weighing these three components, the e3 index represents the depth of a country’s maturity in access infrastructure and Internet usage by individuals, businesses, and governments. Scandinavian and North American countries, three north European countries (the Netherlands, Switzerland, and the United Kingdom), and South Korea capture the top ten positions in our e3 rankings. See McKinsey Global Institute, Internet matters: The Net’s sweeping impact on growth, jobs, and prosperity, May 2011.
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