Trust
Another important factor that mediates the assimilation of new information is trust in the
information source, and this is found in some research to be more important than the accuracy of the information itself (Bruhn, 2008).
CONTEXT(Help)
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MATTER Walking with Stakeholders on new technologies »MATTER Walking with Stakeholders on new technologies
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PAPERS FOR DISCUSSION - PLEASE JOIN THE DEBATE »PAPERS FOR DISCUSSION - PLEASE JOIN THE DEBATE
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WHAT DOES THE PUBLIC WANT TO KNOW? »WHAT DOES THE PUBLIC WANT TO KNOW?
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Literature Reviewed »Literature Reviewed
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Emerging observations »Emerging observations
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Developing public confidence »Developing public confidence
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What shapes the Public view »What shapes the Public view
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Trust
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