"embrace the collective brains of the world"
Said by Procter and Gamble CEO in 2006

http://www.businessweek.com/magazine/content/06_17/b3981401.htm
CONTEXT(Help)
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MATTER Walking with Stakeholders on new technologies »MATTER Walking with Stakeholders on new technologies
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PAPERS FOR DISCUSSION - PLEASE JOIN THE DEBATE »PAPERS FOR DISCUSSION - PLEASE JOIN THE DEBATE
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WHAT DOES THE PUBLIC WANT TO KNOW? »WHAT DOES THE PUBLIC WANT TO KNOW?
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Literature Reviewed »Literature Reviewed
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Report structure »Report structure
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2. Reasons for Sharing »2. Reasons for Sharing
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"embrace the collective brains of the world"
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R&D not in silos any more. Needs multiple inputs »R&D not in silos any more. Needs multiple inputs
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Steven B Johnson, Good ideas come through networks, not individuals »Steven B Johnson, Good ideas come through networks, not individuals
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