2. Reasons for Sharing
Start with the business reasons
CONTEXT(Help)
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MATTER Walking with Stakeholders on new technologies »MATTER Walking with Stakeholders on new technologies
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PAPERS FOR DISCUSSION - PLEASE JOIN THE DEBATE »PAPERS FOR DISCUSSION - PLEASE JOIN THE DEBATE
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WHAT DOES THE PUBLIC WANT TO KNOW? »WHAT DOES THE PUBLIC WANT TO KNOW?
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Literature Reviewed »Literature Reviewed
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Report structure »Report structure
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2. Reasons for Sharing
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"embrace the collective brains of the world" »"embrace the collective brains of the world"
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Avoid another GM »Avoid another GM
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Build relationships »Build relationships
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Co-creation »Co-creation
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CSR - doing what it says on the tin »CSR - doing what it says on the tin
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Demand will grow »Demand will grow
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Ethics »Ethics
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Market research evolving to be public engagement »Market research evolving to be public engagement
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Matters of concern »Matters of concern
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Reputation »Reputation
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Social intelligence gathering  »Social intelligence gathering
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Social licence »Social licence
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Understanding risk & risk perception »Understanding risk & risk perception
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