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Shift to Digital Advertising, Free Content
Thema
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#82366
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The Future of Newspapers »
The Future of Newspapers
The Future of NewspapersâThe global financial crisis has brought the newspaper industrys structural problems to the fore as it responds to the changing competitive environment in the digital era. What does the future hold for newspapers and for the journalism they enable and support?âF1CEB7
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What strategies are open to newspapers? »
What strategies are open to newspapers?
What strategies are open to newspapers? âWhat strategies are open to newspapers?âFFB597
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Publisher as Knowledge-, Information-, Entertainment Organizations »
Publisher as Knowledge-, Information-, Entertainment Organizations
Publisher as Knowledge-, Information-, Entertainment Organizations ââ59C6EF
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Digital Content Monetization »
Digital Content Monetization
Digital Content MonetizationââFFB597
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Shift to Digital Advertising, Free Content
Shift to Digital Advertising, Free ContentââFFB597
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[1]
Zitieren:
Alan Rusbridger
Zitiert von:
Julia Vinogradova
10:48 AM 15 November 2010 GMT
Citerank:
(2)
82363
Quality journalism
8
FFB597
,
82365
Digital Content Monetization
8
FFB597
URL:
http://www.abc.net.au/pm/content/2010/s3058684.htm
Auszug -
Well I think digital income is going to increase generally as advertisers realise the power of digital and realise that's where the readers are going. And I think that's not a controversial view. If you listen to Martin Sorrell who heads one of the world's biggest advertising agencies, he predicts a massive shift to digital advertising and so I think that's what's happening.
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Eingabe von:
Julia Vinogradova
NodeID:
#82366
Node type:
Issue
Eingabedatum (GMT):
11/15/2010 10:47:00 AM
Zuletzt geÀndert am (GMT):
11/15/2010 11:25:00 AM
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