Agenda

ThursDay inPerson meeting

Value: Enhancing Direct Mail marketing 

Appealing:

• truly Useful
  • FailedMail Alerts
    • clearly managed expectations
    • Word-of-mouth via Friend-of-a-friend
    • Pilots of...
      • Toronto
        • Hlh - (post EmaOn) - Loyalty - BMO
        • CivicAtlas
          • CAA
      • Ontario EmaOn 
        • Movers( Suspected, Certified, Verified, Offered, Accepted )
          • Certified - Verified / Bureaux
        • LVR - Return to Sender
        • Pre-Event? Annually? Quarterly? Monthly? /Fortnight
      • Tripartite
• systems design Simplicity:
  • fewest possible choices (via buttons) for all User types
    • would you "Like to Inform "..."?
      • Confirm your data with "... Bank"?
      • opt-out of specified Advertisers?
      •  
  • driven by Bag-Cascades
• Attractiveness:
  • even to Competitors (CPC)
    • InnovaPost - Delloitt

- re-view of CurbSide in conjunction with Xememex/ & GeoSpatialH & Df:API(s) & SqLite
  - break this down into the Projects / Plans / Budgets
    - subscription pricing can be set in the same Frequency of Alert manner
      - Opt-out should still be allowed
        - "mail-fail" alerts should be offered to newMovers in YYZ - EmaOn
          - this could be done by Cities / utilities or MPAC or EmaOn - perhaps including a bureau report
            - Alerts can be automated via CsCloud

Do:

• Use the content from GitHub as core discussion topics
  • that may mean using a formatted File rather than ...
    • Build it at Diigo
    • email to Andrea for MakeItPretty
    • Tt Tn Tp methodology should be applied
      • and be evaluated
• Review the format for the DplIntro Meeting

move the '6' content here to correctly position it