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Ofcom's view
These
1
#5174
Ofcom identifies four purposes of public service broadcasting, all of which, it argues, are underpinned by supply of significant amounts of new UK content.
Immediately related elements
How this works
-
Future of Public Service Broadcasting in the UK »
Future of Public Service Broadcasting in the UK
Future of Public Service Broadcasting in the UKâWhat role, if any, should public service broadcasting play in the UK in the 21st century?âF1CEB7
▲
What is the purpose of Public Service Broadcasting? »
What is the purpose of Public Service Broadcasting?
What is the purpose of Public Service Broadcasting?âWhat is the purpose of public service broadcasting?âFFB597
■
Ofcom's view
Ofcom's viewâOfcom identifies four purposes of public service broadcasting, all of which, it argues, are underpinned by supply of significant amounts of new UK content.â59C6EF
●
Deliver high levels of new UK content »
Deliver high levels of new UK content
Deliver high levels of new UK contentâDelivers high levels of new UK content meeting the purposes of public service broadcasting.â9FDEF6
●
Awareness of different cultures and viewpoints »
Awareness of different cultures and viewpoints
Awareness of different cultures and viewpointsâMaking us aware of different cultures and alternative viewpoints.â9FDEF6
●
Stimulating knowledge and learning »
Stimulating knowledge and learning
Stimulating knowledge and learningâStimulating knowledge and learning.â9FDEF6
●
Reflecting UK cultural identity »
Reflecting UK cultural identity
Reflecting UK cultural identityâReflecting UK cultural identity.â9FDEF6
●
Diversity of UK programming »
Diversity of UK programming
Diversity of UK programmingâSupply diverse content which meets the needs of all communities within the UK.â9FDEF6
●
Ensure public purpose competiton for the BBC »
Ensure public purpose competiton for the BBC
Ensure public purpose competiton for the BBCâEnsure competition for the BBC in each public purpose with sufficient scale to achieve reach and impact.â9FDEF6
●
Ensuring the flow of new UK programming content »
Ensuring the flow of new UK programming content
Ensuring the flow of new UK programming content âNone of the four purposes can be achieved without significant amounts of new UK content, reflecting the values, perspectives and lives of UK consumers and citizens.â9FDEF6
●
Exploit distinctive benefits of different platforms »
Exploit distinctive benefits of different platforms
Exploit distinctive benefits of different platformsâExploit the distinctive benefits of different delivery platforms.â9FDEF6
●
High quality UK pogramming »
High quality UK pogramming
High quality UK pogrammingâProvides public service content which is innovative, original, challenging, engaging and of consistently high quality.â9FDEF6
●
Increasing our understanding of the world »
Increasing our understanding of the world
Increasing our understanding of the worldâIncreasing our understanding of the world through news and analysis.â9FDEF6
●
Maximise reach and impact »
Maximise reach and impact
Maximise reach and impactâAvailable in a form, and on a range of platforms to achieve maximum reach and impactâ9FDEF6
●
Plurality is important »
Plurality is important
Plurality is important âAudiences believe that competition for the BBC in provision of public service content â often referred to as plurality â is critically important.â9FDEF6
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Eingabe von:
David Price
NodeID:
#5174
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Eingabedatum (GMT):
4/10/2008 5:21:00 PM
Zuletzt geÀndert am (GMT):
4/10/2008 5:32:00 PM
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