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Apply best advertising and marketing strategies to healthier choices How1 #386176 Apply the best and most creative strategies from the advertising and marketing world to healthier choices.

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Tackling obesity in the UK »Tackling obesity in the UKTackling obesity in the UK☜With concern growing that the Foresight analysis—that 50% of the UK population could be obese by 2050, at an annual cost to the nation of around £50 billion per year [2]—substantially underestimates the scale of the unfolding obesity crisis, the College of Contemporary Health is working with the wider policy community to develop a whole systems map of the obesity crisis and the potential responses.☜F1CEB7

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Tackling obesity »Tackling obesityTackling obesity☜Many policy interventions have been suggested to address the obesity crisis across multiple studies—and indeed many such measures have been implemented, and are being implemented, now. Theres recognition too that these interventions need to be part of a coherent and comprehensive whole systems strategy [4]; with some grounds for optimism that such an approach has the potential to accomplish a significant reduction in the prevalence of obesity in the UK across the next decade. [2]☜5CA4D9

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Develop a coherent fiscal, regulatory and governance framework »Develop a coherent fiscal, regulatory and governance frameworkDevelop a coherent fiscal, regulatory and governance framework☜Take every opportunity, iteratively over time, to bring the public fiscal, regulatory and governance framework into alignment with public health goals on obesity. Use taxes, subsidies, targets and pricing signals to incentivise change in behaviour, supply and consumption by aligning measures with the health properties of food and drink and behaviour—and seek, wherever practical, to amplify positive patterns that are aligned with the policy goals and damp those that pull against.☜5CA4D9

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Build partnerships with industry »Build partnerships with industryBuild partnerships with industry☜Work with industry to make healthier products and to market them more responsibly – and where practical and appropriate encourage voluntary self-regulation by industry.☜5CA4D9

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Apply best advertising and marketing strategies to healthier choicesApply best advertising and marketing strategies to healthier choices☜Apply the best and most creative strategies from the advertising and marketing world to healthier choices.☜5CA4D9

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Advertising and marketing reinforce new eating patterns »Advertising and marketing reinforce new eating patterns Advertising and marketing reinforce new eating patterns ☜Marketing and advertising instil and reinforce new cultural norms about what (e.g. fast food) and how to eat (e.g. snacking), and how much (e.g. larger portions) to eat.☜FFFACD

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Encourage individuals and families to make healthier choices »Encourage individuals and families to make healthier choicesEncourage individuals and families to make healthier choices☜☜FFFACD

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Positive messages focused on healthy behavioural changes work best »Positive messages focused on healthy behavioural changes work bestPositive messages focused on healthy behavioural changes work best☜A recent study [1] examining public perceptions of obesity-related public health media campaigns found that: people responded most favorably to messages involving themes of increased fruit and vegetable consumption and messages involving multiple health behaviors; messages with stigmatizing content produced the lowest intentions to comply; and messages that focused on making healthy behavioral changes without reference to body weight or obesity were perceived to be most positive and motivating.☜FFFACD

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Link[1] If Victor Cruz Tells Us to Eat Our Veggies, Will Kids Listen?

Zitieren: John R. Lumpkin
Publication info: 2015 April, 8
Zitiert von: David Price 9:04 AM 12 April 2015 GMT
Citerank: (1) 399712Apply best advertising and marketing strategies to healthier choicesApply the best and most creative strategies from the advertising and marketing world to healthier choices.565CA4D9
URL:

http://www.rwjf.org/en/culture-of-health/2015/04/if_victor_cruz_tells.html

Auszug -

The Robert Wood Johnson Foundation is proud to be a part of the new FNV campaign, using lessons from the marketing industry to make the healthy choice the easy and cool choice by promoting fruits and vegetables.

Link[2] FNV

Zitieren: FNV
Publication info: 2015
Zitiert von: David Price 9:07 AM 12 April 2015 GMT
Citerank: (1) 399712Apply best advertising and marketing strategies to healthier choicesApply the best and most creative strategies from the advertising and marketing world to healthier choices.565CA4D9
URL:

http://fnv.com

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For years, fruits and veggies stood by passively as the marketing machine cranked at full throttle. Selling you everything from shoes to barbecues to shiny new sports cars. But now, we’re officially joining the party. Taking over billboards and airwaves. Enlisting athletes, celebs, and pretty people like you. Shamelessly pushing peaches and snap peas onto the public. Fruits and veggies is a brand now, America. Introducing FNV. Prepare to be marketed to.

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Eingabe von: David Price
NodeID: #386176
Node type: How
Eingabedatum (GMT): 4/12/2015 8:59:00 AM
Zuletzt geändert am (GMT): 4/12/2015 9:01:00 AM
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