8 Risks and Behaviors drive 15 Chronic Conditions that account for 80% of total costs for all chronic illnesses worldwide.

Break a workforce into three categories. There's the healthy part of the population, those who are at risk, and the third part, which we call 'in the system' [people being treated for chronic conditions]. You want to design strategies not only about wellness, but overall plan creation and communications strategies that are a dimensional integration between your population's health, the demographics of that population and the three segments—the healthy, the 'at risk' and those who are in the system.