Use subsidies to encourage healthier choices
Government food subsidies should promote healthier food ranges (eg fruit/vegetables).

Trends in fruit and vegetable purchases measured as portions 

Source: DEFRA

  • On average, all households purchased 4.0 portions of fruit and vegetables per person per day in 2013.​
  • Lower income households (deciles 1 and 2) have consistently purchased smaller quantities of fruit and vegetables, although both have increased in the last two years.​
  • Income decile 1 households purchased 3.2 portions of fruit and vegetables per person per day in 2012.
Immediately related elementsHow this works
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Tackling obesity in the UK Â»Tackling obesity in the UK
Tackling obesity Â»Tackling obesity
Develop a coherent fiscal, regulatory and governance framework Â»Develop a coherent fiscal, regulatory and governance framework
Use taxation and subsidies to encourage healthier food choices Â»Use taxation and subsidies to encourage healthier food choices
Use subsidies to encourage healthier choices
Reduce existing subsidies on unhealthy food commodities and products Â»Reduce existing subsidies on unhealthy food commodities and products
Use agricultural subsidies to make fresh fruit and vegetables cheaper Â»Use agricultural subsidies to make fresh fruit and vegetables cheaper
Food stamps to help low-income people buy fruit and vegetables Â»Food stamps to help low-income people buy fruit and vegetables
Offer tax breaks to firms that incentivise employee health Â»Offer tax breaks to firms that incentivise employee health
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