Citerank: (13) 348691A healthier dietEncourage people to eat a healthier diet – and to be more health-discerning about when, how often, and what to eat.565CA4D9, 351120The addictiveness of sugarSome companies are harnessing the addictiveness of sugar for commercial benefit and to the detriment of public health. Emerging science on the addictiveness and toxicity of sugar, especially when combined with the known addictive properties of caffeine found in many sugary beverages, points to a large-scale public health threat similar to addictiveness and harmful impacts of tobacco products.62C78C9A, 351718Consuming too much sugarMany people are eating more sugar than they should. Current intakes of sugar for all population groups exceed recommendations set by the Committee on Medical Aspects of Food Policy (COMA) for the UK in 1991 (which recommended that, on a population basis, no more than 10% of the average total energy intake should be consumed as sugar). Energy dense diets, such as those that are high in sugar, can lead to an excess calorie intake (which, if sustained, leads to weight gain and obesity).555CD992, 352400Many individuals are consuming more energy than they are expendingPublic Health England estimates that the average man in England is consuming around 300 calories a day more than they would need were they a healthy body weight.555CD992, 352457Public Health Responsibility DealThe Public Health Responsibility Deal aims to tap into the potential for businesses and other influential organisations to make a significant contribution to improving public health by helping us to create this environment. The Responsibility Deal embodies the Government’s ambition for a more collaborative approach to tackling the challenges caused by our lifestyle choices.62C78C9A, 368236SugarDefinitions of sugar vary. For the purposes of the PHE paper cited, the term ‘sugar’ includes all sugars outside the cellular structure in foods and drinks excluding those naturally present in dairy products. This includes sugar added to foods, plus the sugar in fruit juice and honey. It does not include the sugars naturally present in intact fruit and vegetables or dairy products.82AECCD8, 399669A healthier dietEncourage people to eat a healthier diet – and to be more health-discerning about when, how often, and what to eat.565CA4D9, 399705Public Health Responsibility DealThe Public Health Responsibility Deal aims to tap into the potential for businesses and other influential organisations to make a significant contribution to improving public health by helping us to create this environment. The Responsibility Deal embodies the Government’s ambition for a more collaborative approach to tackling the challenges caused by our lifestyle choices.62C78C9A, 399891Many individuals are consuming more energy than they are expendingPublic Health England estimates that the average man in England is consuming around 300 calories a day more than they would need were they a healthy body weight.555CD992, 399909Calorie consumptionPublic Health England estimates that the average man in England is consuming around 300 calories a day more than they would need were they a healthy body weight.555CD992, 399934Consuming too much sugarMany people are eating more sugar than they should. Current intakes of sugar for all population groups exceed recommendations set by the Committee on Medical Aspects of Food Policy (COMA) for the UK in 1991 (which recommended that, on a population basis, no more than 10% of the average total energy intake should be consumed as sugar). Energy dense diets, such as those that are high in sugar, can lead to an excess calorie intake (which, if sustained, leads to weight gain and obesity).555CD992, 399946The addictiveness of sugarSome companies are harnessing the addictiveness of sugar for commercial benefit and to the detriment of public health. Emerging science on the addictiveness and toxicity of sugar, especially when combined with the known addictive properties of caffeine found in many sugary beverages, points to a large-scale public health threat similar to addictiveness and harmful impacts of tobacco products.62C78C9A, 399960SugarDefinitions of sugar vary. For the purposes of the PHE paper cited, the term ‘sugar’ includes all sugars outside the cellular structure in foods and drinks excluding those naturally present in dairy products. This includes sugar added to foods, plus the sugar in fruit juice and honey. It does not include the sugars naturally present in intact fruit and vegetables or dairy products.82AECCD8

The latest National Diet and Nutrition Survey (NDNS) data released today (14 May 2014) by Public Health England (PHE) shows that overall the population is still consuming too much saturated fat, added sugars and salt and not enough fruit, vegetables, oily fish and fibre.

The NDNS is an annual survey designed to assess the food consumption and nutritional status of a UK representative sample of 1,000 people per year (500 children, 500 adults) aged 18 months upwards living in private households. The report presents results from the first 4 years of the programme (2008 and 2009 to 2011 and 2012) combined and supersedes the previous report published by Department of Health in July 2012 which covered the first 3 years.