Media increasingly driven by impact
Media that increasingly and to a dangerous degree is driven by “impact”. Impact is what matters. It is all that can distinguish, can rise above the clamour, can get noticed. Impact gives competitive edge.
Immediately related elementsHow this works
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Public Life and the Media »Public Life and the Media
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What is the state of the relationship? »What is the state of the relationship?
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The relationship is in need of repair »The relationship is in need of repair
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How has the damage arisen? »How has the damage arisen?
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Context of communication is changing »Context of communication is changing
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The economics of media of is changing »The economics of media of is changing
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Media increasingly driven by impact
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Adopt more commercially oriented editorial »Adopt more commercially oriented editorial
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