Pre-conventional stage

The Opportunist focuses on own immediate needs, opportunity, and self-protection
Approx. time horizon: Now
Approx. space frame: Egocentric
5 percent of US adults

Wins any way possible. Self-oriented; manipulative; “might makes right”. Little sensitivity to sustainability issues except when they represent a threat or foreseeable gain for the manager; resistance to pressure from stakeholders, who are viewed as detrimental to economic interests; sporadic and short-term measures Source of power: Coercive (unilaterally), e.g. executive authority How influences others: Takes matter into own hands, coerces, wins the fight.

Strengths: Good in emergencies and sales opportunities. May seize certain sustainability opportunities or react quickly in a crisis; superficial actions may be showcased opportunistically Limitations: Pursuit of individual interests without regard for sustainability impacts; comprehension of sustainability issues limited to immediate benefits or constraints.