What’s Important

Liberate all humans and life from greed and domination; protect the global commons; promote community and unity; share resources; connect with Spirit; consensus; social responsibility; political correctness

Aspects May Be Found In...

Social services; Netherlands’ idealism; sensitivity training; cooperative inquiry; postmodernism; political correctness; human rights, diversity issues; corporate citizenship.
Eco-Self: Deep Ecology; Ecofeminism; Social Ecology; animal rights; Biocentrism; Ecocentrism; Ecopsychology; Environmental Justice; green politics; social construction of nature; corporate citizenship
 
Best Sources ofCommunication

Consensual, communitarian norms; enlightened colleague; the outcome of sharing and participation; the result of self-growth; observation of events; the here and now; appeals to affect/feelings/emotions

Best-Fit Approach (Hot Buttons)

Create a sense of belonging, sharing, harmony; show sensitivity to human issues, Nature, and others; call for an expansion of awareness, selfunderstanding, and liberation of the oppressed; use symbols of equity, humanity, and bonding; use gentle languaging and Nature imagery; build trust, openness, exploration for growth; present real people and authentic emotional displays; encourage participation, sharing, consensus, teamwork, community involvement

Demotivators (Cold Buttons)

Assault the group’s goals and ideals; try to get centralized control; reject the collective for individual accountability; deny affect and feelings; degrade quality of life or environment; rely on “hard facts” and exclude people factors; act elitist

Image



Eco-Radical Images that motivate this worldview fall into two categories: cynical/deconstructionist and nurturing/ spiritual growth. The postmodern backlash against modernism and its (unintended) ill effects has led to a slew of imagery that challenges our definition of progress and suggests alternative ways of seeing the world. A vanguard organization in this arena is Adbusters, with its “culture jamming” initiatives. Adbusters’ website is replete with smart, hip, and cutting edge artistry that appeals to the Eco-Radical. An example is this image of Earth as victim of a hit-and-run accident. Another example is an Ecologist cover which shows a malnourished African boy in front of a giant, felled, old-growth hardwood. The headline screams, “Why have you forsaken me?” This worldcentric sensitivity to the downtrodden, which the Eco-Radical embodies, generally emerges alongside a commitment to personal/spiritual growth. This growth motif employs positive, beautiful images of humans communing/ meditating in nature, celebrating life outdoors, and serving sustainability while transforming themselves.

Reference: Barrett Brown