Online ad model weak for general interest newspapers
The online advertising model is particularly weak for general interest newspapers. For most advertisers, newspaper sites can’t be as effective as ads placed on search engines or on specifically targeted sites; you can never beat that and it’s foolish to try.
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The Future of Newspapers »The Future of Newspapers
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Advertising rates per reader significantly lower online »Advertising rates per reader significantly lower online
Online ad model weak for general interest newspapers
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