Online ad model weak for general interest newspapers
The online advertising model is particularly weak for general interest newspapers. For most advertisers, newspaper sites can’t be as effective as ads placed on search engines or on specifically targeted sites; you can never beat that and it’s foolish to try.
Immediately related elementsHow this works
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The Future of Newspapers »The Future of Newspapers
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Do newspapers have a future in the digital age? »Do newspapers have a future in the digital age?
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Core business model is collapsing irrevesibly »Core business model is collapsing irrevesibly
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Old economics don't work in the digital era »Old economics don't work in the digital era
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(2) How are the industry economics changing? »(2) How are the industry economics changing?
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Advertising rates per reader significantly lower online »Advertising rates per reader significantly lower online
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Online ad model weak for general interest newspapers
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