Seek to capture premium available for high quality
Some newspapers may be able to generate sufficent revenue to cover their costs by producing a higher quality product sold at a higher price—offering more in-depth and more analytical coverage, to complement the immediacy of your free Web site.
Immediately related elementsHow this works
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The Future of Newspapers »The Future of Newspapers
What strategies are open to newspapers?  »What strategies are open to newspapers?
Seek to capture premium available for high quality
Premium for quality highbrow newspapers still viable »Premium for quality highbrow newspapers still viable
Example of HBO »Example of HBO
Example of The Economist »Example of The Economist
Readership for premium product attractive to advertisers »Readership for premium product attractive to advertisers
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