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(3) How can journalism be sustained? Thema1 #21216 How might high quality, public interest journalism be sustained in the digital age?

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The Future of Newspapers »The Future of NewspapersThe Future of Newspapers☜The global financial crisis has brought the newspaper industrys structural problems to the fore as it responds to the changing competitive environment in the digital era. What does the future hold for newspapers and for the journalism they enable and support?☜F1CEB7

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Can journalism prosper in the digital age? »Can journalism prosper in the digital age?Can journalism prosper in the digital age?☜Can journalism prosper in the digital age?☜FFB597

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(3) How can journalism be sustained?(3) How can journalism be sustained?☜How might high quality, public interest journalism be sustained in the digital age?☜FFB597

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Form a joint distribution company for all newspapers »Form a joint distribution company for all newspapersForm a joint distribution company for all newspapers☜☜59C6EF

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Give every 18-year-old a subscription to newspaper of choice »Give every 18-year-old a subscription to newspaper of choiceGive every 18-year-old a subscription to newspaper of choice☜Give every 18-year-old a free subscription to a paper of choice☜59C6EF

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Non-profit and philanthropic support for high-quality journalism »Non-profit and philanthropic support for high-quality journalismNon-profit and philanthropic support for high-quality journalism☜☜59C6EF

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Tax internet access to pay for newspapers »Tax internet access to pay for newspapersTax internet access to pay for newspapers☜Governments should introduce a tax on internet access and give the proceeds to newspapers.☜59C6EF

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Create a form of patronage, to fund journalism. »Create a form of patronage, to fund journalism.Create a form of patronage, to fund journalism.☜A wealthy entity, agrees to fund part or all of of the costs of a journalist.☜76A4CF

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Link[1] Use new media-native business models

Zitieren: Paul Bradshaw
Publication info: 28/01/08
Zitiert von: Paul Bradshaw 2:47 PM 6 July 2009 GMT
Citerank: (1) 129004(3) How can journalism be sustained?How might high quality, public interest journalism be sustained in the digital age?8FFB597
URL:

http://onlinejournalismblog.com/2008/01/28/making-money-from-journalism-new-media-business-models-a-model-for-the-21st-century-newsroom-pt5/

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Web 2.0 is all about building on top of the web (which is itself built on top of the internet). Facebook is a perfect example of a company building a platform that people are prepared to sign up to. Flickr and YouTube are others. What these companies understand is that the web is a place, not a destination. If your business model rests on selling advertising, you need to think more creatively about attracting - and keeping - people to your site. They don’t hang around newsagents. And once you’ve created a successful platform, you can sell it to others.

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Eingabe von: David Price
NodeID: #21216
Node type: Issue
Eingabedatum (GMT): 6/26/2009 11:01:00 AM
Zuletzt geändert am (GMT): 7/31/2009 4:48:00 PM
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